Course: Business Management

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Course title Business Management
Course code KEMCH/C018
Organizational form of instruction Lecture + Seminary
Level of course Bachelor
Year of study 2
Semester Winter
Number of ECTS credits 4
Language of instruction Czech
Status of course Compulsory
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Munzarová Simona, Ing. Ph.D.
  • Branská Lenka, doc. Ing. Ph.D.
Course content
Business management - substance, objectives and goals, contemporary trends in business management. Framework of business management. Management of changes, procedural approach to strategic management of enterprises. Marketing management - substance of marketing, strategic marketing analysis. Marketing management - decisions about marketing strategies and tactics for target markets. Quality management in enterprises. Innovation management in enterprises. Production system creation in enterprises. Fundamentals of economic optimization of chemical manufacturing. Tactical and operational management of sales, manufacturing and purchase as integrated logistic system. Management of energetics and maintainance. Personnel management. Plan implementation. Control and controlling. Organization of enterprises.

Learning activities and teaching methods
Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming), Methods of individual activities, Skills training
Learning outcomes
The objective of this subject is to create at students a complex knowledge and skills in business management in contemporary market conditions.
The graduates are able to define a mission and vision of enterprises and SBUs, to evaluate market environment and position of enterprise in it, to set plans for different business functions, to manage their implementation and to control enterprises´ performance with using processing management of enterprises.
Prerequisites
Knowledge in mathematics on high school level is needed for study of the subject.

Assessment methods and criteria
Oral examination, Student performance assessment, Didactic test

Oral exam required. Level of acquired knowledge, approaches, as well as skill in practice application are examined. During term the knowledge is verified by two examination papers, their results are considered as a part of final classification.
Recommended literature
  • Lošťáková, H.; Branská, L.; Bednaříková, M.; Vávra, J. Podniková ekonomika a management II. 1. vyd. Pardubice: Univerzita Pardubice, 2012. 215 s. ISBN 978-80-7395-569-4.
  • Vodáček, L.; Vodáčková, O. Moderní management v teorii a praxi. Praha: Management Press, 2009.
  • Weber, J. a kol. Management. Praha: Management Press, 2011.


Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester
Faculty of Chemical Technology Polymeric Materials and Composites (2014) Engineering chemistry and chemistry of silicates 3 Winter
Faculty of Chemical Technology Inorganic Materials (2016) Engineering chemistry and chemistry of silicates 3 Winter
Faculty of Chemical Technology Chemistry and Technical Chemistry (2015) Engineering chemistry and chemistry of silicates 2 Winter
Faculty of Chemical Technology Chemistry and Technical Chemistry (2016) Engineering chemistry and chemistry of silicates 2 Winter
Faculty of Chemical Technology Polymeric Materials and Composites (2013) Engineering chemistry and chemistry of silicates 3 Winter
Faculty of Chemical Technology Inorganic Materials (2014) Engineering chemistry and chemistry of silicates 3 Winter
Faculty of Chemical Technology Polymeric Materials and Composites (2015) Engineering chemistry and chemistry of silicates 3 Winter
Faculty of Chemical Technology Inorganic Materials (2015) Engineering chemistry and chemistry of silicates 3 Winter
Faculty of Chemical Technology Inorganic Materials (2013) Engineering chemistry and chemistry of silicates 3 Winter
Faculty of Chemical Technology Chemistry and Technical Chemistry (2013) Engineering chemistry and chemistry of silicates 2 Winter
Faculty of Chemical Technology Chemistry and Technical Chemistry (2014) Engineering chemistry and chemistry of silicates 2 Winter
Faculty of Chemical Technology Polymeric Materials and Composites (2016) Engineering chemistry and chemistry of silicates 3 Winter