Course: Social Communication

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Course title Social Communication
Course code KEMCH/C029
Organizational form of instruction Lecture + Seminary
Level of course Bachelor
Year of study 3
Semester Summer
Number of ECTS credits 4
Language of instruction Czech
Status of course Compulsory
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Jelínková Martina, Ing. Ph.D.
  • Bednaříková Marie, Ing. CSc.
Course content
1. Social communication - issues of interpersonal communication, one´s ego and communication - self-conception, self-consciousness, self-revealing. 2. Essence of communication - characteristics, communication models, personality types in communication. 3. Verbal communication - kinds of verbal communication, types of interview, conversation, dialogue. 4. Non-verbal communication - non-verbal communication theory, its meaning, interpretation of non-verbal exhibitions, advantage and disadvantage of non-verbal communication, illustration. 5. Listening to somebody - process of listening, active and effective listening to somebody. 6. Communication models - transactional analysis, Johary´s windows. 7. Public speech - characteristics, preparation of a speech, informative and persuasive speech. 8. Rhetoric - fundamentals of rhetoric, personal presentation, public presentation - preparing, technical insurance, audio-visual aids, methods of feedback. 9. Communication in exacting situations - communication in conflict, stress and manipulation and its managing. 10. Communication barrier - problems in communication, classification of communication barriers. 11. Sound communication - rules and methods, characteristics of sound communication personality. 12. Communication in small groups - members of groups, leaders. Practical presentation of students - making wideo-recording, feedback. 13. Communication with public - features of mass communication, media, public relations. 14. Communication in companies - its function, communication channels, media, barriers and problems in this communication.

Learning activities and teaching methods
Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming), Methods of individual activities, Skills training
Learning outcomes
The goal of the course is to provide students with fundamentals of psychology and social communication, to introduce them principles of effective interpersonal communication and practise its practical usage.
Once students finish the course, they should be prepared for more effective communication within human society. Not only they learn how to comunicate correctly, how to cope with stress, how to solve conflicts and how to behave assertively but they gain also important practical experiences thanks to oral presentation. Ability of public presentation is essential qualification both during the following study (for example, plea of bachelor or diploma thesis) and within the life course of each individual.
Prerequisites
The students needn´t pass any subject before.

Assessment methods and criteria
Oral examination, Written examination, Student performance assessment

Public presentation. Exam has oral and written part.
Recommended literature
  • Basu A., Faust L. Umění úspěšné komunikace, Grada Publishing 2013..
  • Basu R. Zakázané přesvědčovací techniky, Grada Publishing 2011..
  • DeVito J. A. Základy mezilidské komunikace, Grada Publishing 2008..
  • Heilmann Ch. M. Řeč těla. Gesta - mimika - emoce, Grada Publishing 2013..
  • Mikuláštík M. Komunikační dovednosti v praxi, Grada Publishing 2010..
  • Plamínek J. Komunikace a prezentace, Grada Publishing 2012..
  • Plamínek J. Sebepoznání, sebeřízení a stres, Grada Publishing 2013..
  • Plamínek J. Tajemství motivace, Grada Publishing 2010..
  • Špačková A. Umění dialogu, Grada Publishing 2011..
  • Wilding Ch. Emoční inteligence, Grada Publishing 2010..


Study plans that include the course
Faculty Study plan (Version) Branch of study Category Recommended year of study Recommended semester
Faculty of Chemical Technology Farmacochemistry and Medicinal Materials (2014) Engineering chemistry and chemistry of silicates 2 Summer
Faculty of Chemical Technology Surface Protection of Building and Construction Materials (2014) Engineering chemistry and chemistry of silicates 2 Summer
Faculty of Chemical Technology Surface Protection of Building and Construction Materials (2013) Engineering chemistry and chemistry of silicates 2 Summer
Faculty of Chemical Technology Surface Protection of Building and Construction Materials (2016) Engineering chemistry and chemistry of silicates 2 Summer
Faculty of Chemical Technology Farmacochemistry and Medicinal Materials (2016) Engineering chemistry and chemistry of silicates 2 Summer
Faculty of Chemical Technology Farmacochemistry and Medicinal Materials (2013) Engineering chemistry and chemistry of silicates 2 Summer
Faculty of Chemical Technology Polymeric Materials and Composites (2014) Engineering chemistry and chemistry of silicates 2 Summer
Faculty of Chemical Technology Economy and Management of Chemical and Food Industry (2016) Engineering chemistry and chemistry of silicates 3 Summer
Faculty of Chemical Technology Inorganic Materials (2015) Engineering chemistry and chemistry of silicates 2 Summer
Faculty of Chemical Technology Polymeric Materials and Composites (2013) Engineering chemistry and chemistry of silicates 2 Summer
Faculty of Chemical Technology Surface Protection of Building and Construction Materials (2015) Engineering chemistry and chemistry of silicates 2 Summer
Faculty of Chemical Technology Evaluation and Analysis of Foodstuffs (2016) Food industry and food industry chemistry 2 Summer
Faculty of Chemical Technology Evaluation and Analysis of Foodstuffs (2013) Food industry and food industry chemistry 2 Summer
Faculty of Chemical Technology Polymeric Materials and Composites (2015) Engineering chemistry and chemistry of silicates 2 Summer
Faculty of Chemical Technology Polymeric Materials and Composites (2016) Engineering chemistry and chemistry of silicates 2 Summer
Faculty of Chemical Technology Economy and Management of Chemical and Food Industry (2013) Engineering chemistry and chemistry of silicates 3 Summer
Faculty of Chemical Technology Chemistry and Technical Chemistry (2016) Engineering chemistry and chemistry of silicates 3 Summer
Faculty of Chemical Technology Evaluation and Analysis of Foodstuffs (2014) Food industry and food industry chemistry 2 Summer
Faculty of Chemical Technology Farmacochemistry and Medicinal Materials (2015) Engineering chemistry and chemistry of silicates 2 Summer
Faculty of Chemical Technology Economy and Management of Chemical and Food Industry (2015) Engineering chemistry and chemistry of silicates 3 Summer
Faculty of Chemical Technology Chemistry and Technical Chemistry (2015) Engineering chemistry and chemistry of silicates 3 Summer
Faculty of Chemical Technology Chemistry and Technical Chemistry (2014) Engineering chemistry and chemistry of silicates 3 Summer
Faculty of Chemical Technology Chemistry and Technical Chemistry (2013) Engineering chemistry and chemistry of silicates 3 Summer
Faculty of Chemical Technology Inorganic Materials (2014) Engineering chemistry and chemistry of silicates 2 Summer
Faculty of Chemical Technology Inorganic Materials (2013) Engineering chemistry and chemistry of silicates 2 Summer
Faculty of Chemical Technology Inorganic Materials (2016) Engineering chemistry and chemistry of silicates 2 Summer
Faculty of Chemical Technology Economy and Management of Chemical and Food Industry (2014) Engineering chemistry and chemistry of silicates 3 Summer
Faculty of Chemical Technology Evaluation and Analysis of Foodstuffs (2015) Food industry and food industry chemistry 2 Summer