Course: Management and economics of public health II.

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Course title Management and economics of public health II.
Course code KIR/P7MEZ
Organizational form of instruction Lecture + Lesson + Seminary
Level of course Master
Year of study 1
Semester Winter
Number of ECTS credits 3
Language of instruction Czech
Status of course Compulsory
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
  • Holá Jana, doc. Ing. Ph.D.
Course content
Introduction into the subject, strategies and management in health care. Management tools. Key economic terms for management. Financial aspects of health care. Management a leadership. Personnel management. Process management and process analysis. Change and change management. Structural and procedural aspects of health care system and their impact on health care evaluation. Quality management and risks in health care facility. Marketing of a health care facility. Internal communication in an organization. Crisis management in health care. Strategic analysis, System environment of Czech health care. Processes of a health care facility. Personality of a manager. Managament communication and team cooperation. Project proposal and implementation of a marketing project in a particular working place.

Learning activities and teaching methods
Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming), Methods of individual activities, Demonstration
Learning outcomes
The aim of the subject Management and economics in health care is to enable students to acquire basic knowledege and skills in the field of management and economics in the context of providing health care.
Students master components of management of a medium-size health staff (roles of ward nurses and head nurses), and also special fields of health care management such as controlling, quality management, management tools supporting efficient decision making and management.

Assessment methods and criteria
Oral examination, Written examination

Completion of compulsory attendance at lectures and exercises - Meet the specified written work - Successful completion of a written test or an oral examination according to the decision field supervisor
Recommended literature
  • Cejthamr, Václav. Management a organizační chování. Praha: Grada, 2010. ISBN 978-80-247-3348-7.
  • EASTERBY-SMITH, M. a kol. Management Research. 3. vyd. London: SAGE, 2008.
  • EXNER, L. a kol. Strategický marketing zdravotnických zařízení. 1. vyd. Praha: Professional Publishing, 2005.
  • GLADKIJ, I. a kol. Management ve zdravotnictví. 1. vyd. Brno: Computer Press, 2003.
  • HOLÁ, J. Jak zlepšit interní komunikaci. 1. vyd. Brno: Computer Press, 2011.
  • KOUBEK, J. Řízení lidských zdrojů. 4. vyd. Praha: Management Press, 2010.
  • LUKÁŠOVÁ, R. Organizační kultura a její změna. 1. vyd. Praha: Grada Publishing, 2010.
  • NĚMEC, J. Principy zdravotnického pojištění. 1. vyd. Praha: Grada Publishing, 2008.
  • SYNEK, M. a kol. Manažerská ekonomika. 4. vyd. Praha: Grada Publishing, 2007.
  • ZLÁMAL. J.; BELLOVÁ, J. Ekonomika zdravotnictví. 1. vyd. Brno: NCO NZO, 2005.

Study plans that include the course