Course: External and Internal Communication in Enterprises

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Course title External and Internal Communication in Enterprises
Course code UPEM/KEIK
Organizational form of instruction Lecture
Level of course Bachelor
Year of study 3
Semester Summer
Number of ECTS credits 2
Language of instruction Czech
Status of course Compulsory
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Šenec Alexandr, PaedDr.
Course content
The importance of communication, its structure and forms. Editing of documents processed with text editors ČSN 01 6910. Corporate communication in external relations. Internal corporate communication. Corporate documents. Legal documents. Personal documents. Documents for the performance of selected activities-meetings, business travels. Personal letters of company managers. Organizing of written contact in the enterprise, archiving.

Learning activities and teaching methods
Monologic (reading, lecture, briefing), Methods of individual activities, Skills training
Learning outcomes
The aim of the course is to create knowledge of external and internal communication forms and methods in the enterprise, focusing primarily on business, business documents and electronic communication with trading partners by an audience.
Students acquire skills in building in-house culture, expressing and communicating, using intranet, making organizational documents and their application and unified visualization of communication in the enterprise.
Prerequisites
unspecified

Assessment methods and criteria
Written examination

Evaluation the given work. Written exam.
Recommended literature
  • ČSN 01 6910 Úprava písemností zpracovaných textovými editory, duben 2007.
  • Zákon č. 90/2012Sb., o obchodních korporacích.
  • Štiková, S. Písemná a elektronická komunikace 2: Uzavírání a plnění kupních smluv. 8 vydání. Plzeň: Ing. Stanislava Štiková - Korespondent, 2007, 118 s..
  • Štiková, S. Písemná a elektronická komunikace 3: Písemnosti při organizaci a řízení firmy. 8. vydání. Plzeň: Ing. Stanislava Štiková - Korespondent, 2007, 130 s..


Study plans that include the course