Course: Strategic Management

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Course title Strategic Management
Course code UPEM/KSTM
Organizational form of instruction Lecture
Level of course Bachelor
Year of study not specified
Semester Summer
Number of ECTS credits 3
Language of instruction Czech
Status of course Compulsory, Compulsory-optional, Optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Myšková Renáta, doc. Ing. et Ing. Ph.D.
Course content
Conditions requiring strategic management. Content of strategy and strategic management. Principles of strategic thinking. Method of strategy development. Strategic analysis of company environment (external analysis). Strategic analysis of internal environment, resources and company abilities (internal analysis). Creation of scenario of company future development. Strategic decision making, long-term goal setting and its structuring. Strategy realization, content and classification of strategic measures. Implementation of strategic management, control and strategy actualization.

Learning activities and teaching methods
Monologic (reading, lecture, briefing), Dialogic (discussion, interview, brainstorming), Work with text (with textbook, with book)
Learning outcomes
The aim of the course is to master the principles and methods of strategic management and understand its continuity with tactic and operative management. The course includes the knowledge of strategic management in contemporary turbulent environment and conditions of globalization. Application of strategic management enables small and middle-sized companies to strengthen its competitive position within the long term. The course focuses on the whole process of the company strategy development and realization.
Students will gradually get acquainted with the process of creating and implementing corporate strategy.
Prerequisites
unspecified

Assessment methods and criteria
Oral examination, Written examination, Home assignment evaluation

The graded assignment is granted upon completion of the following conditions: completion of the seminar paper and passing the written test including questions on lectured topics.
Recommended literature
  • FOTR, J.:. Strategické finanční plánování. Praha: Grada Publishing, 19999.
  • Fotr, Jiří . Tvorba strategie a strategické plánování : teorie a praxe. Praha: Grada, 2012. ISBN 978-80-247-3985-4.
  • FREEMAN, R. EDWARD. Strategic Management: A Stakeholder Approach. Cambridge: Cambridge University Press, 2010. ISBN 0521151740.
  • HITT, M. A., VOLBERDA, W. H., IRELAND, R. D., MORGAN, R. E., HOSKISSON, R. E., REINMOELLER, P. Strategic Management. Cengage Learning EMEA, 2011. ISBN 9781408019184.
  • IRELAND, R. D., HOSKISSON, R. E., HITT, M. A. The Management of Strategy: Concepts and Cases. South-Western College Publishing, 2012. ISBN 9781133584674.
  • JOHNSON, G., SCHOLES, K., WHITTINGTON, R. Exploring Corporate Strategy. FT Prentice Hall, 2010. ISBN 0132061422.
  • Keřkovský, Miloslav. Strategické řízení : teorie pro praxi. Praha: C.H. Beck, 2002. ISBN 80-7179-578-X.
  • KOŠTÁNA, P. ŠULÉŘ, O.:. Firemní strategie- plánování a realizace. Praha: Computer Press, 2002.
  • SEDLÁKOVÁ, H. Strategická analýza. Praha: C. H. BECK, 2003.
  • SOUČEK, Z.:. Úspěšné zavádění strategického řízení firmy. Praha: Professional Publishing, 2003.
  • STEINŐCKER, R.:. Strategický controlling. Praha: Profess Consulting, 2000.
  • Synek, Miloslav. Manažerské výpočty a ekonomická analýza. V Praze: C.H. Beck, 2009. ISBN 978-80-7400-154-3.
  • Šoljaková, Libuše. Strategicky zaměřené manažerské účetnictví. Praha: Management Press, 2009. ISBN 978-80-7261-199-7.


Study plans that include the course